The Mississippi Delta faces a myriad of financial struggles that will need innovative solutions to resolve. Southern Bancorp is one of the forces doing important work to meet that need. When Bubba O'Keefe, the official tourism director of the small town of Clarksdale, wanted to acquire a local theater, Southern Bancorp stepped in to finance it. And then when the theater's roof fell through and required servicing, Southern's CEO Darren Williams stood by O'Keefe's side. With ventures like this, the financing of a new local hotel, and financial literacy classes, Southern Bancorp goes above and beyond to uplift this small town, and the greater Mississippi area.