"To increase the public's awareness of deposit insurance and how it can protect people's money in the event of a bank's failure, the FDIC developed a national consumer campaign, 'Know Your Risk. Protect Your Money.' The campaign reaches people who may have lower confidence in the U.S. banking system or who are unbanked, as well as those who use mobile payment systems, alternative banking services and financial products that may appear to be FDIC-insured but are not."