"After a huge infusion of capital from the Treasury Department, community development financial and minority depository institutions needed deposits. A lot of deposits. So, they banded together to create a program for socially minded investors seeking to make an impact while ensuring their funds are safe.

'This is a new-money program,' said Brian Argrett, CEO of the Washington, D.C.-based City First Bank. 'It opens the window to start a deposit relationship and then to be able to figure out, in collaboration with that depositor, how else we can satisfy our mutual goals, particularly within the local market, low-and-moderate-income communities and communities of color.'"