Certified by the U.S. Department of Treasury, nearly 1,300 CDFIs serve persistently impoverished communities and historically underserved populations with responsible financial services and technical assistance. The pandemic illustrated the financial services ecosystem's failure to serve poor, disabled, and BIPOC people and communities; yet CDFIs filled the gap and succeeded in serving these overlooked and financially vulnerable populations. To motivate others to invest, we highlight three CDFI investors. One investor couple is laser-focused on their home community of Lancaster; another investor has spent her professional and volunteer energies at the intersection of philanthropy and impact, and the third is an international venture capitalist who returned to the US and found CDFI investments to be “no-brainers.”