Everyone should consider impact investing, says Lori Chatman, SVP at Enterprise Community Investment. "Increasingly, investors are demanding positive social outcomes without sacrificing return or assuming undue risks," says Chatman. Being intentional about desired non-financial outcomes is core to impact investing or values-based investing. For nearly 40 years, Community Development Financial Institutions (CDFIs) have been making investments that impact people’s lives, communities, and the planet. According to Chatman, they are a prime vehicle for investors and asset managers seeking impact. For example, on the financial return side, investing in housing that is affordable for low- and moderate-income families is not susceptible to market cycles, delivers a steady return, and has a loss rate of less than 50 basis points. On the impact side, such investments enable parents to spend more time with their children without needing to work multiple jobs just to keep a roof over their heads.