Low-income, less-educated, and minority households are less likely to have bank accounts—which are essential for households' financial well-being. People have cited high fees, minimum balance requirements, and other reasons why they don't have bank accounts. Federal agencies have worked to increase banking access. For example, the Federal Deposit Insurance Corporation piloted a public awareness campaign on the benefits of bank accounts. Are these agencies' efforts working? Many of the agencies don't know—so we recommended developing performance measures for these efforts to help determine how effective they are.