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Working with CDBA is an opportunity to advance the Community Development Banking industry, bringing critical financial services to underserved communities across the country. Our member banks combine mission and margin to create an approach to helping the underserved which is both impactful and sustainable.

Director of Marketing and Communications - Partners for the Common Good

Post date: March 21, 2023

Partners for the Common Good ("Partners") is a national community development finance
organization that operates a family of companies with a common mission to advance economic
by partnering with and strengthening mission focused to bring capital, create opportunity, and
build wealth for low-income people and communities.

As industry experts, Partners provides opportunities for capacity building, tailored financial
services, and public policy advocacy to our network e.g., creating tools and practitioner guides
for impact measurement and management, and other critical assets to the field that advance
economic opportunity or reduce the racial wealth gap.

Our unique business model is driven by the partnerships within a network of US based
Community Development Financial Institutions (CDFIs) that provide impactful capital to
communities across the United States. We also develop collaborative opportunities within the
broader finance industry, impact depositors and mission-aligned institutions who see value in
community development finance as a systemic solution to stabilizing vulnerable communities.

Partners operates the following entities:

PCG Loan Fund – PCG is a national CDFI lending network with local impact focused on
affordable housing and community facilities finance. www.pcgloanfund.org;
Community Development Bankers Association -- CDBA is the national trade association
for the CDFI banking sector and advocates for the industry and communities they serve,
www.cdbanks.org;
CapNexus – is an industry networking and information sharing platform
www.capnexus.org

The Organization:

The Position:

The Director of Marketing and Communications is an enterprise-wide role that will work across
all of our entities (Partners), including PCG Loan Fund, the Community Development Bankers
Association, and CapNexus. Reporting to the Chief Investment & Impact Officer (CIIO). Partners
works in a hybrid environment with three days a week (Tuesday, Wednesday, Thursday) in
person in the office and two days a week optional remote work. The position is based in
Washington DC.

Key Responsibilities:

• Develop and implement a strategic and holistic marketing plan across Partner brands,
product lines, and activities, including campaign creation and management.
• Enhance Partner's visibility among its key stakeholders through the development of
branding, marketing and communication strategies for all of the organizations' business
lines.
• Lead in the coordination of the loan funds participation in conferences.
• Manage and implement communication strategies to position Partners as a leader in the
industry, including social media and news media outlets.
• In collaboration with the CIIO, develop relationships with key stakeholders that advance
the strategic goals and enhancement of brand, earned revenue, sustainability, and goal
achievement.
• Lead efforts to rebrand and reposition the organization and its business lines to the
marketplace.
• Continuously identify and analyze market challenges/opportunities and engage in ongoing refinement and development of products and services across the organization to
respond to market demand.
• Participate in business and operations planning, goal setting, and development and
implementation of strategies that enhance Partners program outcomes, earned revenue
and sustainability.
• Work in partnership with the Director of Innovation to: (1) ensure a successful refresh
and relaunch of the PCG, CDBA and CapNexus websites (2) develop CapNexus as an
industry networking, information sharing, and thought leadership platform; and (3)
provide marketing support to cultivate registered users, sponsors, content and listings
that facilitate CapNexus's platform expansion.
• Develop an overall strategy for social media within the organization, with existing
and/or new tools.
• Lead the production of all marketing and outreach materials to support fundraising,
programmatic and other initiatives for Partners, including targeted mailings, press
releases and advertising
• Lead digital marketing, branding, communications efforts; and impact storytelling
efforts, to include data analytics reporting.
• Supervise and/or participate in the development of video storytelling products.
• Lead graphic design for projects such as corporate and product one-sheets, annual
reports, website, fliers, invites, banners, social media posts that highlight the missiondriven lending case studies.
• Other tasks as required

Requirements:

• Bachelor's (required) and/or Master's Degree (preferred) in journalism, marketing,
communications, or a related field.
• Five to 10 years of demonstrated successful experience in news media and/or leading
marketing, branding, and communications efforts, including emerging and traditional
media.
• Robust knowledge of social media, digital content systems management, marketing,
advertising, and media relations.
• Experience with video production is required.
• Strong writing skills are an imperative.
• Demonstrated successful experience writing press releases, making presentations and
working with news media.
• Strong communication, leadership, organizational, and analytical skills and demonstrate
the ability to solve problems.
• Proven ability to deal effectively, cooperatively, and tactfully to provide excellent
customer service to internal and external stakeholders.
• Strategic thinker with an exceptional ability to build relationships with external parties.
• A proactive self-starter with the ability to take initiative, meet deadlines, prioritize
assignments, juggle multiple tasks simultaneously, and be flexible.
• Experience working as a strong team member and managing subordinates across
multiple disciplines and teams, both internally and externally.
• Knowledge of the Adobe Creative Suite (Premier Pro, Photoshop, Illustrator, InDesign) is
required.
Additional Details:
PCG acknowledges and honors the fundamental value and dignity of all individuals. Our
community strives to create and maintain a working environment that respects diverse
traditions, heritages, and experiences. We are an equal opportunity employer and will consider
all applications without regards to race, sex, age, color, religion, national origin, veteran status,
disability, sexual orientation, gender identity, genetic information or any characteristic
protected by law.
Compensation:
Competitive salary commensurate with experience. Medical, Dental, Vision, Life & Disability
coverage available. Retirement plan (employer matching and profit sharing); paid vacation, sick
leave days, and holidays. Partners is an equal opportunity employer.

To Apply:

For more information about the organization, and to apply, please visit our website at
www.pcgloanfund.org. Include a resume, cover letter, professional writing sample, and three
references.