Consumer Finance Marketing Toolkit To Launch on March 30

Opportunity Finance Network
Wednesday, March 7, 2018

Opportunity Finance Network (OFN) is set to launch a new Consumer Finance Marketing Toolkit, an easy-to-use online resource that will help CDFIs strengthen how they market their consumer products and services. Based on a survey of consumers, interviews with CDFIs, and pilot testing with three CDFIs, the toolkit includes customizable marketing materials that reflect a new value proposition intended to attract new consumers to your CDFI. Presenters include Mia Mendoza, Principal of The Mendoza Group, a firm with expertise in multicultural marketing; and representatives of two CDFIs that piloted the toolkit: Sheila Herrera of Tiwa Lending and Clifton Williams of Guaranty Bank and Trust. To learn more about how your CDFI can use the marketing toolkit, join the webinar. We will offer this webinar twice, on March 20 and 21 at 1:00 pm ET