A new study by the National Federation of Community Development Credit Unions examines the financial needs of very low income consumers. Many very low income consumers interviewed for the report contrasted the simplicity of dealing in cash to the surprise fees and delayed payments they experienced at financial institutions. They expressed a fear of institutions in general and a general sense that they “didn’t belong there.”  The report stresses the importance of relationships and guidance in serving very low income consumers. It also cautioned against product promotion, which is often perceived as a sales pitch and can undermine trust in a banking relationship.