A Few Priorities Can Help Community Banks Win Big in Mobile

American Banker
Wednesday, July 19, 2017

A recent Forrester benchmarking study examined mobile offerings for retail customers of various banks and found that many of their mobile apps lacked functions that would not require a large investment by the banks to implement. Minor functions such as the ability to search for items within an app or the ability to sort transactions are often overlooked, which can hinder a user’s experience. For community banks, which don’t have the budgets of their larger counterparts to spend on digital upgrades, Forrester’s advice is particularly relevant.