Financial tech startups increasingly make social missions part of their raison d'être in addition to their digital goals to improve outdated financial services products. Some of these upstarts' battle cries are aimed at democratizing financial services at a time when banks are taking heat for charging their biggest fees to consumers who are living paycheck to paycheck. More affordabale pricing structures, easier-to-understand language and donations with each transaction are among the strategies the firms use to demonstrate mission. These disruptors with social missions baked into their DNAs have in their sights millennials, who often consider social good when choosing between competing options.