The First, A National Banking Association has opened a new full-service banking center in Baton Rouge, LA. The First now has banks in 32 locations in Mississippi, Louisiana and Alabama. “Expansion into the Baton Rouge market is a major part of our company’s strategic plan," said The First President & CEO Hoppy Cole. "We are excited about the combination of Market President Jarrett Nicholson and our team of experienced local bankers... We believe this is an excellent entry into the Baton Rouge market and look forward to expanding our business in the Baton Rouge area.”