Jane Henderson on Revitalizing Virginia

Friday, October 2, 2015

Jane Henderson, president of Virginia Community Capital, is working to turn the tide against the decline of manufacturing that has hit hard the economies of many parts of Virginia. Henderson says one of the biggest obstacles she faces is educating community leaders — many of whom have big factories sitting empty. Many of them keep hoping for another big factory to move in. A more practical approach, Henderson advises, is to focus on creating small, homegrown employers — lots and lots of small employers. “If you create 10 jobs in St. Paul, you have to be able to say that’s success,” she says. That may seem a disappointing number, “but if you do that 10 times, you have 100 jobs, and these are businesses that will stay there and not move.”