In an interview with Ebony Magazine, OneUnited Bank President Terri Williams discusses the importance of Black banks in their communities and her bank's innovative outreach strategy: "This is not my bank. It’s our community’s bank. My goal is to ensure OneUnited Bank changes the nature of urban banking. We strive to offer banking services and promote financial literacy in our unique way... When our customers walk into OneUnited, they feel like they’re home. Yet we have the same online banking, mobile banking, bill pay and funds transfer services that large banks offer, and we offer better interest rates... Black banks are relevant because we care more about urban communities and understand them better than other banks."