OneUnited Bank and HBCU Pride Nation, a marketing company focused on historically black colleges and universities, have announced a partnership aimed at using social and digital media to increase financial literacy and deposits into Black-owned banks. The partnership is focused on spreading awareness of Black-owned banks on college campuses and encouraging students to reinvest their deposits into Black owned financial institutions. The partners intend to reach students through social media channels including Facebook, Twitter and Instagram. The goal is to reach and activate new members within the Black community, particularly among student communities at historically black colleges and universities.