Southern Bancorp has announced that Helena, Arkansas-based boutique Bella is runner-up in their Helena Start-Up Challenge business plan competition. The Helena Start-Up Challenge awards entrepreneurs seed capital to turn their business concepts into start-ups. “Bella was started out of a desire to provide area women with stylish, appealing and affordable clothing," said Jordan Yancey, Bella co-owner. "We also wanted to give back to the Delta community, and starting a business downtown that fills the retail clothing gap is one of the best ways we could think of to do that.” Bella’s owners plan to use the $15,000 in matching funds from Southern to expand their clothing line.