Sunrise Banks: Growing Into Its Future

ABA Banking Journal
Wednesday, October 8, 2014

Sunrise Banks' recent growth has created some major changes on the bank's strategic planning and interactions with regulators, CEO David Reiling says. As a smaller institution, the bank's talk with regulators was about how the numbers had changed since the last exam. But as the bank passed the $250 million threshold, “you were not just talking about the past, but forecasting the future,” Reiling says. The management group meets each week for 90 minutes, but instead of addressing details and specifics, the group concentrates on strategic matters, preparing for the next phase of growth. With the bank now past the $750 million mark, Reiling wonders: “what will the next jump by a factor of ten look like?”