Sunrise Banks: Looking for Overlooked Consumers

Independent Banker
Wednesday, July 30, 2014

Sunrise Banks of Minneapolis-St. Paul is exploring new ways of providing credit and financial services to the unbanked and underbanked through technology, says CEO David Reiling. The bank now offers microloans offered through employers as an employee benefit. The program is backed by software that quickly accepts an application for a microloan and provides an immediate decision, depositing funds in an employee’s bank account the next day or making them available on a prepaid card. “If you are really going to be in this business, you need to leverage technology in order to keep the cost as well as the compliance in-check,” Reiling says.