In this article authored by Sunrise Banks CEO David Reiling, the possibility of an Amazon-branded checking account is discussed. Reiling examines whether the product can ceate positive social change, and suggests a potential partnership between Amazon and small, innovative banks in addition to larger institutions like JPMorgan Chase. "The key to disruption in any sector is agility," he wrote. "Big banks are far too clunky and siloed for the rapid adaptive innovation required."