A Two-Pronged Strategy For Reaching The Underbanked
Sunrise Banks serves two distinct client groups — underserved communities and fintech. And for Chairman and CEO David Reiling, finding innovative ways to have the two efforts support each other is the way to move forward. "We want to be the preferred fintech bank," says Reiling. "We want venture capital companies to say, 'Oh, you bank with Sunrise? OK, I'll invest in your fintech.' Because they'll know they have a chance to be successful." Read the full American Banker interview here.