The mobile wallet wars ignore consumers' needs
Michel Poignant thinks the industry is approaching mobile wallets the wrong way. The PayToo CEO believes companies should focus their efforts on adding services that consumers value rather than putting technology such as NFC at the center of mobile wallets. CDBA member City National Bank of New Jersey is now working with PayToo to expand its reach. As part of this strategic alliance, PayToo markets the bank's products and services nationally under the PayToo brand. Customers can perform all of their banking on the PayToo wallet, including depositing their paycheck, topping-up cell phone time with 300 carriers, paying bills and transferring money person to person.