Breweries, Food Trucks, DJs: Banks Get Creative in Wooing Millennials
American Banker
Tuesday, January 23, 2018
This article from the American Banker features efforts by M&F Bank in Durham to reach more millennial customers. The bank recently formed a millennial advisory board to help improve its technology and marketing efforts. The $268 million-asset black-owned bank will soon debut a checking account designed for younger customers. It is also set to host parties in two cities to celebrate its new checking account. The events will feature food trucks and a DJ. "I've never had a DJ at an account opening," said F&M's President and CEO James Sills. "We're thinking differently."