A guide released by the American Bankers Association contains communications strategies for publicizing housing impact stories, from press releases to social media posts. Among the topics covered in the guide: building relationships with local reporters; sending press contacts complete, concise news releases; issuing media advisories to attract attention for big announcements; submitting op-eds; engaging followers on social media; issuing fact sheets and making good use of photography. One bonus tip overlooked in the guide: Submit your impact stories for inclusion in the CDBA Newsflash.