Sunrise Banks, based in St. Paul, Minnesota, seeks to radically change the way urban communities and underserved people thrive by empowering them to achieve their aspirations. Sunrise uses a “do good” approach to business with products that make a difference in communities. Sunrise Banks believes that using business as a force for good can multiply impact. Sunrise Banks is a Certified B Corp, a certification granted to organizations that demonstrate a commitment to transparent corporate governance, environmental stewardship and positive community impact. Sunrise is also a member of the Global Alliance for Banking on Values (GABV), a network of the world’s leading sustainable banks that use finance to deliver sustainable development for underserved people, communities and the environment.
In this article authored by Sunrise Banks CEO David Reiling, the possibility of an Amazon-branded checking account is discussed. Reiling examines whether the product can ceate positive social change, and suggests a potential partnership between Amazon and small, innovative banks in addition to larger institutions like JPMorgan Chase. "The key to disruption in any sector is agility," he wrote. "Big banks are far too clunky and siloed for the rapid adaptive innovation required."
Sunrise Banks CEO David Reiling has been named by Trust Across America as a 2018 Lifetime Achievement Award Honoree. Reiling is joined by seven other Lifetime Achievement Honorees this year and is the first CEO in the financial industry to receive this award. Honorees stand out as individuals who have been named a Top Thought Leader 5 times and continue to instill the values, principles, and beliefs essential to building a foundation of trust. "I am humbled to be recognized by Trust for a lifetime of achievement and it is an honor to be recognized among such great leaders," said Reiling. "Trust is a two-way street. Leaders must earn the trust of the people that support them. In turn, people must trust their leader and share their vision and drive for success. Shared trust is what makes positive change possible."
This article features Sunrise Banks' innovative approach to banking underserved customers. CEO David Reilling is interviewed about how Sunrise Banks was founded, where it is headed, and how he built the brand from the inside out. "The key is to meet customers where they are at, whether it's on Facebook or at the local coffee shop," he said. "In the end, it's all about developing a trusted relationship."