Sunrise Banks, based in St. Paul, Minnesota, seeks to radically change the way urban communities and underserved people thrive by empowering them to achieve their aspirations. Sunrise uses a “do good” approach to business with products that make a difference in communities. Sunrise Banks believes that using business as a force for good can multiply impact. Sunrise Banks is a Certified B Corp, a certification granted to organizations that demonstrate a commitment to transparent corporate governance, environmental stewardship and positive community impact. Sunrise is also a member of the Global Alliance for Banking on Values (GABV), a network of the world’s leading sustainable banks that use finance to deliver sustainable development for underserved people, communities and the environment.
This article features Sunrise Banks' innovative approach to banking underserved customers. CEO David Reilling is interviewed about how Sunrise Banks was founded, where it is headed, and how he built the brand from the inside out. "The key is to meet customers where they are at, whether it's on Facebook or at the local coffee shop," he said. "In the end, it's all about developing a trusted relationship."
Sunrise Bank CEO & CDBA Board Member David Reiling was named a Top 100 Thought Leader for the fourth consecutive year by Trust Across America, an organization seeks to build trust in corporate institutions. This award highlights Reilings positon as a globally known advocate for financial inclusion and empowerment of the underserved by providing innovative financial products and services.
Out of the historic $7 Billion New Market Tax Credit Allocation announced just before the Thanksgiving holiday, CDBA members represented 4 of the 5 total banks who received tax credit funding. Central Bank of Kansas City was awarded $80 milliom, City First Bank of DC was awarded $75 million, Sunrise Banks was awarded $70 million, and United Bank of Alabama received $65 million. Click here to read the full list of national awardees.